The Chance Winter Association is responsible for the ICE MAGIC’s organisation and marketing. Its membership comprises Tourismus-Organisation Interlaken (Interlaken Tourism), Jungfrau World Events and the Interlaken Hoteliers’ Association. Its objective is to enhance Interlaken’s winter offerings with the addition of attractive excursion destinations and activities. Jungfrau World Events is responsible for the Association’s headquarters and administrative office. The Association’s managing director is Lorenz Krebs and its chairman is Daniel Sulzer.